deerfest attractions and events

DeerFest is not a “show”. DeerFest is an “Event” Bring the entire family and enjoy “Everything Deer” in a true festival environment. DeerFest will feature the largest gathering of deer hunting celebrities to visit Wisconsin. They will all sign FREE autographs and take a picture with you and your family! Join them and leading industry professionals and leading manufacturers, shop 100’s of exhibitor booths where you can buy “Everything Deer”. Learn from DeerFest only expert seminars, test all of the hot new bows, shoot any of the numerous DeerFest archery courses, watch the celebrities and pros compete in daily pop-up tournaments, win a chance to shoot against them, compete for great prizes. DeerFest is “Everything Deer” and we promise the entire family will have FUN!

Booths & Exhibits

Hundreds of booths and exhibits will present “Everything Deer”. This is your chance to see and purchase all of the hot new deer related products, meet industry manufactures or book that hunt of a lifetime with the nation’s leading guides and outfitters.

DeerFest Exhibitors

DF features over 200 booths, exhibits and displays related to deer hunting in the Rage and Muzzy Halls.  Attendees can also test shoot bows from Mathews, PSE, Hoyt, Bowtech, TenPoint, Mission, Prime, Bear and more in the Block Archery Pavilion.

Complete line up of exhibitors will be posted in July.

DeerFest Special Attractions

Celebrity Archery Tournament: Watch all of the DeerFest Celebrity Guest compete in daily tournaments on our pop-up target course. They never miss on TV, you will be very entertained and impressed as you watch them shoot this very challenging course. DeerFest attendees can shoot the course all day long, and each day one lucky participant will shoot against/with the celebrities in the daily tournament—it could be you—bring your bow!

Shed Dog Trials: Shed antler hunting is the craze sweeping the deer hunting world and dogs are a big part of it. Watch as the best shed antler hunting dogs in the world compete in this special competition—be careful—once you see this you will have to have your very own shed antler dog!

DeerFest Live Auction: DeerFest will feature one of the largest deer-only live auctions in the world. Guns, bows, guided hunts, treestands, apparel, everything related to deer will be auctioned live only at DeerFest!

Bow Testing, 3-D Shoots, Tournaments: Join Mathews, Hoyt, PSE, Ten Point and other leading archery manufacturers who have provided DeerFest attendees the opportunity to test their NEW BOWS in a real shooting range—test them all before you buy! DeerFest also features two 3-D courses and a pop-up target range—bring your bow and shoot for fun, or enter any number of our daily tournaments where you can win great prizes and CASH!


DeerFest will feature 3 full days in exclusive seminars.  DeerFest celebrities and industry experts will provide DF attendees the opportunity to learn everything from launching your own TV Show to holding trophy bucks on your property to food plot solutions and how to buy the best hunting properties, and killing trophy bucks on public land.

Complete 2022 Seminar Schedule will be released in July.

Industry Experts and Celebrities

Each and every year DeerFest brings the largest gathering of deer hunting celebrities and industry experts to the event.  You name them—they have been to DeerFest.  Past Guests have included Lee & Tiffany Lakosky, Michael Waddell and the Bone Collectors, Team Drury, Driven’s Pat & Nicole Reeve, Willie Robertson, The Swamp People and many more.  Check the DeerFest Home Page for the current line-up.

Browning Trail Cameras Photo Contest

Make sure to bring in your trail camera photos and post them on the Browning Trail Cameras Photo Contest board.  Each day we will be giving away trail cameras and other prizes for the best photos!

Bring Your Bows!

Shoot in the DeerFest 3D Tournament for Cash and Merchandise Prizes!  Shoot the DeerFest Pop-Up 3D Course for prizes and a chance to shoot against the celebrities.  Daily prizes!  You are missing out on lots of fun if you don’t bring your bow!


All DeerFest attendees will have the opportunity to register for great door prizes. Bows, hunts, trail cameras – we have even given away a log cabin in the past! 

Everything Deer & More

Tractors, trucks, hunting cabins, photo contest, archery tournaments, bow testing – DeerFest is Everything Deer and Much More – Bring The Entire Family!